Get The Insight You Need To Improve Your Google Ranking With Our SEO Audit For Ecommerce Businesses

SERPWizz checks all of the necessary SEO elements of your site to help you improve your rankings through our free website audit tool.

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A business that doesn’t have a physical store only relies on its eCommerce platforms or on its eCommerce site.

Your website is the only place in your clients’ purchasing journey and the main channel for conversions, which leads to sales. 

Of course, optimising it under the industry best practices and escalating client expectations is an excellent place to begin. 

One more factor, outside market developments and client insights, should determine how you define and continue to optimise your website: search engines.

1 out of 7 eCommerce fails is a lack of visibility in search engines.

To prevent this, use an SEO audit tool to evaluate your eCommerce website’s presence on search results.

Try using the SERPwizz website audit tool.

It will provide you with all the knowledge necessary to enhance your SEO on the Google Search Console and improve your Google Analytics. You might even nail the local SEO with it.

Make sure your eCommerce is running smoothly. Start your free trial today.

An eCommerce SEO Audit Summarised

An ecommerce SEO audit aims to evaluate the organic visibility of your web page and pinpoint any problems or opportunities for improvement. 


Additionally, it is a technique for assessing your eCommerce store’s overall performance and health.

A standard audit will examine your SEO standing and evaluate how well your site performs to various ranking elements.

In addition, you will receive an action plan to improve your e-store after the audit, giving you a good picture of where it stands.

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E-Commerce SEO Audit Checklist

On-page SEO Audit

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Meta keywords

You may learn more about your target market by doing keyword research. 

Finding people’s most popular keywords will help you create on-page content relevant to their demands.

Make a list of pertinent keywords for your online store first. Start by looking up those keywords in a keyword research tool since you undoubtedly have some in mind that you would like to rank for. 

You’ll obtain relative, related terms, search volume, and ranking difficulties.

It’s also helpful to investigate competition by manually entering a keyword in Google and seeing what ideas you get, as well as to examine the “Searches linked to” or “People also ask” sections.

Next, choose the keywords you want to target from your list. Search volume, keyword difficulty, and even cost per click (CPC) are several factors to consider. 

Your industry significantly impacts the appropriate search volume and keyword difficulty numbers. Long-tail keywords are crucial, even though finding the perfect balance between a keyword’s search volume and competitiveness can be difficult.

Finally, confirm that the targeted keywords correspond to the consumers’ intentions (which, for an eCommerce business, will generally be transactional). 

You can utilise SERPWizz to conduct the keyword audit. 

Meta Descriptions and Title Tags

These frequently get missed on big eCommerce websites. 

Meta tags and descriptions for several product pages, category pages, and product descriptions may be overlooked or confused with general descriptions. 

This may substantially hamper your SEO attempts.

Verify the page titles on each category page and product page. Ensure that the meta description and meta title for each product is appropriate. 

In particular, fill them with pertinent keywords on pages where you’re offering discounts or making more elaborate marketing efforts.

Use SERPWizz’s Meta Description Checker tool to ensure that each title tag and meta description has the proper length.

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Making sure that your website offers users original and helpful on-page material is the goal at this point. 

Use your audit to highlight any “thin” information that doesn’t bring any actual value, pages that are difficult to read, or anything that has errors that make it appear unprofessional.

Ensure that your content uses acceptable language and a tone of voice, reflecting your brand.

Off-page SEO Audit

Check Backlinks

The backlink is one significant ranking factor taken into account by search engines.

They are a potent SEO weapon in your toolbox. They can increase your search exposure and raise your search engine results when they originate from websites with strong domain authority. 

SEO efforts on eCommerce sites typically concentrate on the products and their descriptions. But when used in conjunction with an effective content strategy, backlinks can significantly increase your organic traffic.

Social Media Profiles

Social media does not directly impact your SE ranking because it is unrelated to search engines.

But social media significantly boosts your reputation, authority, and visibility– basically all things that off-page SEO aims to enhance.

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Technical SEO Audit

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Analyse Robots.txt and XML Sitemap

Search engines will have an excellent reference map for your entire site thanks to your XML sitemap, which lets them know which of your subdirectories and pages to crawl.

On the other hand, the “robots.txt” file instructs search engines which areas of your website they are permitted to crawl. 

A robots.txt file should be present under “”

If you have a robots.txt file currently active, check to be sure it is not unintentionally preventing the crawlers from accessing any areas of your site that you want to be indexed. 

Site's Indexability and Crawlability

Robots, commonly referred to as “spiders,” are used by search engines to find your content. Because consumers follow links to do this, internal and external links significantly impact how people find your website. 

The robots that reach your website examine its layout to establish its relevance and position in SERPs.

Crawling is the initial step in the ranking process. 

Still, as they say, “first impressions last,” therefore, you want to have a well-optimised setup to avoid search engines rejecting your website for indexation or ranking you poorly.

In addition, you must also add a robot.txt file to your website to enable search robots to crawl it and locate pertinent keywords and other data to make it indexable and crawlable.

Website and Page Load Time

Make sure your website’s loading time is fast. SERPs despise lengthy load times. Likewise, your website visitors. Users typically wait no more than two seconds for your website to load.

You can use tools such as PageSpeed Insights to make your web pages faster on all devices.

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Browsing through a mobile device has established itself as a reliable consumer trend that will continue to grow in the future. 

That is why so many people think that m-commerce will replace e-commerce in the future

With a stunning 39.1% growth from its market share of 52.4% in 2016 to its current market share of 72.9%, mobile ecommerce sales now account for a more significant portion of overall ecommerce sales.

These reasons should be enough to work on your website’s mobile compatibility.

404 Errors

This error occurs when a link on your website points to a page that doesn’t exist. Their effect on your SEO may differ depending on why they happen. 

In general, it’s best to reduce the amount of these 404 errors because neither users nor search engines like them.

SERPWizz - Your Best eCommerce SEO Tool to Audit

While we’re going through the checklist, we’ve mentioned a few times how SEO audit tools and SEO services can have an impact on your SEO rankings.

Suppose you want to optimise your SEO but have no idea where to start. Don’t worry. SERPWizz got your back.

Through our free website audit tool, SERPWizz examines all of the essential SEO components of your site to help you raise your rankings.

SERPWizz, as an SEO expert, offers a broader range of functionality than other website SEO tools. 

Furthermore, it is the fastest audit tool of its kind!

In addition, we can evaluate all the components of your new mobile site to ensure that your design is user-friendly and error-free, as we’ve already highlighted how crucial mobile capability is.

Staying on the first page is hard.

However, SERPWizz can help you work on that!

Start your free trial today, or contact us if you have questions.

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Definitely yes. SEO audits are a crucial, essential part of maintaining the efficacy of your SEO strategy. You’re losing out on a sizable quantity of search engine traffic and potential consumers if your website isn’t properly optimised for search.

SEO analysis entails using techniques to confirm or discover the influence of applying SEO factors on search rankings. On the other hand, SEO site audit services evaluate the historical performance of your site’s Search Engine Optimisation efforts.

Ecommerce websites frequently change over time. Regularly, new product pages are created, and outdated ones are removed. 

Your product category setup, navigational elements, “Recommended product” widgets, and other components can be other regularly changing pieces. Simply put, there are a lot of moving pieces.

Additionally, the design of e-commerce sites sometimes has complex architecture and depends on URL parameters to control how and where particular product variants are presented.

If the business has various markets, its e-commerce site must carefully distinguish between local and international content and appropriately serve both.

You can keep track of changes and identify any problems with your organic traffic and revenue by doing regular SEO audits.