Search engines have a significant impact on our lives, influencing how we shop, what we watch for entertainment, and how we learn new things.
The SERP statistics that follow provide a clearer picture of the situation of search engines today.
The SEO report summarizes your site’s performance every month based on great SEO metrics. A report typically includes information about organic traffic, conversions, backlinks, and a website’s technical health. Reports can, however, be customised to suit your needs. By using SEO reporting, you can show your boss or client how your SEO efforts have impacted their business.
The problem is that many SEO reports don’t disclose much to their readers. Most marketing managers and business owners know how to view their website’s statistics using Google Analytics. Traffic and conversion reports for the last 30 days are insufficient and do not fully provide the client’s required information.
It isn’t the best option for stakeholders to read a 100-plus page report that includes every metric under the sun, nor is it the best option for anyone else. Currently, many of them are completely meaningless. An SEO report should, at the very least, include the following information:
The organic search channel is highly effective at potentially generating a huge amount of website traffic as well as sales. Smart brands use search engine optimization (SEO) as a tactical competitive advantage to harness the potential of organic search traffic.
In contrast to social networking networks, search engines purposefully steer users away from their platforms and toward other websites, which is where the strength of SEO lies.
Google is more likely to direct searches to your website if your website and content are optimised. These startling SEO statistics about the proportion of traffic that your web properties can potentially gain from search engines will blow your mind.
Especially during the research phase, search engines are essential during the purchasing process. When this happens, consumers tend to conduct broader searches and favour in-depth content. Then, as they gain more expertise on the issue, consumers do more focused long-tail keyword searches.
Marketers who just concentrate on the final stages of the customer journey will pass on the opportunity to leverage search queries’ ability to develop brands during the awareness and research phases.
However, search activity goes beyond how people use the SERP. Additionally, it seeps into the online pages that visitors eventually click through to read.
Does your content, for instance, reflect the user intent underlying the top search terms for which your page is ranked? If not, your bounce rate and conversion rates will probably be high.
In the end, you’ll need to rank on the top page of Google if you want to affect search behaviour. Additionally, you must provide an outstanding user experience if you want to convert traffic.
Backlinks are among the top 3 of the more than 200 Google ranking variables. Backlinks can be obtained through a link building strategy or by producing in-depth content that is engaging and or informative enough that others naturally link to it.
A website will be viewed as more of an authority by Google and will therefore rank higher for more relevant keywords the more authoritative backlinks it has. The search engine optimization statistics shown below are specifically for off-page SEO.
B2B SEO is frequently regarded as being even more crucial than B2C SEO. The B2B sales cycle is typically substantially longer because there are more decision makers involved and larger financial stakes. It’s crucial to produce top-notch, valuable content that showcases your expertise, covers the full sales funnel, and is pertinent to all of the involved decision-makers.
The B2B SEO process can be more demanding and time-consuming, but the benefits are more than worthwhile. B2B transactions typically include bigger monetary amounts, so the ROI on B2B content and SEO is also higher.
For businesses that cater to local customers, local SEO is essential. You can attract more customers by optimising your local search. You will lose out on a sizeable portion of potential sales if your company is not geared to take advantage of some of this search traffic.
The value of a solid local SEO strategy is emphasised by the local SEO statistics that follow.
Access to smartphones with high-definition cameras and fast internet propelled the development and consumption of video to the top position among content marketing formats.
Video serves more purposes than merely entertainment. Customers use video to learn about products, entertain themselves, and more.
Each day, users of platforms like YouTube, Facebook, Instagram, TikTok, and others watch billions of hours of video. As a result, video offers businesses a special chance to engage with their audience, show off their knowledge, and draw in new clients.
The time is now to begin incorporating video creation and video SEO into your content strategy, given its popularity and excellent return on investment.
We now live in a mobile search world as a result of Google transitioning to mobile-first indexing. Regardless of the device a consumer is using, brands must provide a great browsing experience.
This goes beyond just having a website that is mobile-friendly. It also includes components like text formatting, navigation menus, images, and more. It also includes elements like page loading speed. Websites that offer a superior user experience on all platforms will, on balance, appear higher in search results.
Voice search has increased dramatically since the release of voice assistants like Siri, Alexa, and Google Home. People can just speak to them rather than typing in their searches. However, voice searches stand out from typed searches thanks to their distinctive features.
They frequently take the form of queries, are frequently location-specific, and seem more casual. Brands need to optimise their data in accordance with these distinctive differences in order to attract voice search traffic.
It comes as no surprise that businesses invest substantially in SEO given the significant money at stake.
As was already established, compared to many other marketing methods, SEO offers a significantly greater ROI. This gives businesses an excellent justification for spending money on marketing to enhance search results. Here are some facts on international SEO priorities.
However much you invest in SEO in 2022, or are considering investing in 2023 you need to be as certain as possible that your efforts are effective. Making use of SERPWIZ is an easy way to help determine the effectiveness of your SEO efforts at a glance. You’ll also get a ton of helpful advice for improving almost every aspect of your SEO for each page you analyse using our cutting edge tool. And given that you can try Serpwizz for free right now, what are you waiting for?