2022 SEO Statistics to Help Ensure the Effectiveness of Your 2023 SEO Efforts

Search engines have a significant impact on our lives, influencing how we shop, what we watch for entertainment, and how we learn new things.

The SERP statistics that follow provide a clearer picture of the situation of search engines today.

  • 68% of internet experiences begin with a search engine.
  • 92.96% of all internet traffic is generated by Google search, Google Images, and Google Maps.
  • Google holds 91.94% of the market share for search engines.
  • Google accounted for 70% of all global desktop search traffic in 2021. Baidu came in second with 13%, followed by Bing with 12%, and Yahoo with 2%.
  • An estimated 34.2% click through rate (CTR) can be obtained from a #1 organic Google ranking.

What Is An SEO Report?

The SEO report summarizes your site’s performance every month based on great SEO metrics. A report typically includes information about organic traffic, conversions, backlinks, and a website’s technical health. Reports can, however, be customised to suit your needs. By using SEO reporting, you can show your boss or client how your SEO efforts have impacted their business.

The problem is that many SEO reports don’t disclose much to their readers. Most marketing managers and business owners know how to view their website’s statistics using Google Analytics. Traffic and conversion reports for the last 30 days are insufficient and do not fully provide the client’s required information.

It isn’t the best option for stakeholders to read a 100-plus page report that includes every metric under the sun, nor is it the best option for anyone else. Currently, many of them are completely meaningless. An SEO report should, at the very least, include the following information:

  • How far has the project progressed?
  • How have the activities been conducted, and what impact have they had?
  • Growth recommendations for the future.
Google Traffic Statistics

The organic search channel is highly effective at potentially generating a huge amount of website traffic as well as sales. Smart brands use search engine optimization (SEO) as a tactical competitive advantage to harness the potential of organic search traffic.

In contrast to social networking networks, search engines purposefully steer users away from their platforms and toward other websites, which is where the strength of SEO lies.

Google is more likely to direct searches to your website if your website and content are optimised. These startling SEO statistics about the proportion of traffic that your web properties can potentially gain from search engines will blow your mind.

  • 53.3% of total website traffic comes from organic search.
  • Organic search accounts for 23.6% of e-commerce orders in the United States.
  • Compared to organic traffic from social media, organic traffic through SEO is 1,000% higher.
  • Over 90% of all web pages receive no organic Google search traffic.
  • Compared to other channels, organic search brings in two times as much money for B2B businesses.

SEO Statistics and Search Behavior

SEO Statistics

Especially during the research phase, search engines are essential during the purchasing process. When this happens, consumers tend to conduct broader searches and favour in-depth content. Then, as they gain more expertise on the issue, consumers do more focused long-tail keyword searches.

Marketers who just concentrate on the final stages of the customer journey will pass on the opportunity to leverage search queries’ ability to develop brands during the awareness and research phases.

However, search activity goes beyond how people use the SERP. Additionally, it seeps into the online pages that visitors eventually click through to read.

Does your content, for instance, reflect the user intent underlying the top search terms for which your page is ranked? If not, your bounce rate and conversion rates will probably be high.

In the end, you’ll need to rank on the top page of Google if you want to affect search behaviour. Additionally, you must provide an outstanding user experience if you want to convert traffic.

  • 0.78% of all clicks on Google results are on the second page.
  • Approximately 32% of all clicks land on the top spot on the Google search results page (SERP).
  • Before making a purchase, 53% of US customers use search engines to do their research.
  • 39% of consumers are influenced to buy something by relevant searches.
  • Nearly 65% of searches result in no clicks.

SEO Statistics and Backlinks

SEO Statistics and Backlinks

Backlinks are among the top 3 of the more than 200 Google ranking variables. Backlinks can be obtained through a link building strategy or by producing in-depth content that is engaging and or informative enough that others naturally link to it.

A website will be viewed as more of an authority by Google and will therefore rank higher for more relevant keywords the more authoritative backlinks it has. The search engine optimization statistics shown below are specifically for off-page SEO.

  • New “do follow” backlinks often arrive at the top-ranking pages at a rate of +5%-14.5% every month.
  • In all other respects, a page with more backlinks will appear higher in search results and receive more organic traffic.
  • About 77% more backlinks are generated by longer articles than by shorter ones.
  • The percentage of internet pages with no backlinks is 66.31%.
  • Brands with regular blogs receive 97% more backlinks than those without blogs.
  • Google’s top search results have 3.8 times more backlinks than the side-by-side results.

B2B SEO Statistics

B2B SEO is frequently regarded as being even more crucial than B2C SEO. The B2B sales cycle is typically substantially longer because there are more decision makers involved and larger financial stakes. It’s crucial to produce top-notch, valuable content that showcases your expertise, covers the full sales funnel, and is pertinent to all of the involved decision-makers.

The B2B SEO process can be more demanding and time-consuming, but the benefits are more than worthwhile. B2B transactions typically include bigger monetary amounts, so the ROI on B2B content and SEO is also higher.

  • 90% of B2B purchasers use search engines to research future acquisitions.
  • 42% of purchasers utilise mobile search as a step in the B2B purchasing process.
  • A B2B buyer typically conducts 12 separate online searches before visiting a particular website.
  • Changes to SEO algorithms were cited as an area of importance by 62% of B2B marketers.

Local SEO Statistics

SEO Statistics

For businesses that cater to local customers, local SEO is essential. You can attract more customers by optimising your local search. You will lose out on a sizeable portion of potential sales if your company is not geared to take advantage of some of this search traffic.

The value of a solid local SEO strategy is emphasised by the local SEO statistics that follow.

  • Nearly one-third of smartphone searches have a location component.
  • 28% of the time, local product or store searches end in purchases.
  • 25% of the time, websites for small enterprises don’t have an H1 tag.
  • 76% of people who conduct local mobile searches visit the business the following day.
  • About 45% of buyers worldwide will buy something online and pick it up later in the store.

Video SEO Statistics

Video SEO Statistics

Access to smartphones with high-definition cameras and fast internet propelled the development and consumption of video to the top position among content marketing formats.

Video serves more purposes than merely entertainment. Customers use video to learn about products, entertain themselves, and more.

Each day, users of platforms like YouTube, Facebook, Instagram, TikTok, and others watch billions of hours of video. As a result, video offers businesses a special chance to engage with their audience, show off their knowledge, and draw in new clients.

The time is now to begin incorporating video creation and video SEO into your content strategy, given its popularity and excellent return on investment.

  • Higher YouTube search rankings are closely correlated with more comments, views, shares, and favourites on a video.
  • The most popular type of media employed in content strategy is video.
  • According to 49% of marketers, including video in their plan for digital marketing results in quicker revenue development.
  • Videos are the best type of content for ROI, according to 51% of marketers.
  • More than 30 minutes of B2B-related videos are watched by half of prospective buyers.
  • On YouTube, more than one billion hours of video are watched daily.
  • 77% of consumers claim that watching a brand’s endorsement video influenced their choice to make a purchase.

Mobile SEO Statistics

We now live in a mobile search world as a result of Google transitioning to mobile-first indexing. Regardless of the device a consumer is using, brands must provide a great browsing experience.

This goes beyond just having a website that is mobile-friendly. It also includes components like text formatting, navigation menus, images, and more. It also includes elements like page loading speed. Websites that offer a superior user experience on all platforms will, on balance, appear higher in search results.

  • By 2025, 75% of internet users will only use mobile devices to access the internet.
  • Mobile devices account for 58% of all Google searches.
  • The organic click-through rate for mobile search results is roughly 50% lower than for desktop results.
  • On mobile devices, the top organic search result receives 27,7% of clicks, compared to 19,3% for the top desktop result.
  • More than 50% of smartphone users have used mobile search to learn about a new company or item.

SEO Statistics and Voice Search

SEO Statistics and Voice Search

Voice search has increased dramatically since the release of voice assistants like Siri, Alexa, and Google Home. People can just speak to them rather than typing in their searches. However, voice searches stand out from typed searches thanks to their distinctive features.

They frequently take the form of queries, are frequently location-specific, and seem more casual. Brands need to optimise their data in accordance with these distinctive differences in order to attract voice search traffic.

  • When compared to text searches, voice searches on mobile devices are 3 times more likely to be about something nearby.
  • Voice searches for local company information account for 58% of all searches.
  • A highlighted snippet is where 40.7% of all voice search replies originate.
  • The ranking of a website in voice search generally improves when it has a good backlink profile.
  • By 2022, it’s anticipated that more than 50% of American households will have a smart speaker with voice search functionality.
  • More than 1.1 billion smartphone users will use voice search at least once a week.

SEO Statistics and Budgeting

It comes as no surprise that businesses invest substantially in SEO given the significant money at stake.

As was already established, compared to many other marketing methods, SEO offers a significantly greater ROI. This gives businesses an excellent justification for spending money on marketing to enhance search results. Here are some facts on international SEO priorities.

  • Growing SEO and organic presence, according to 61% of marketers, is their top objective for inbound marketing.
  • 2023 will see an estimated $79 billion spent on SEO services.
  • 49% of businesses spend more than $20,000 a month on B2B SEO.

However much you invest in SEO in 2022, or are considering investing in 2023 you need to be as certain as possible that your efforts are effective. Making use of SERPWIZ is an easy way to help determine the effectiveness of your SEO efforts at a glance. You’ll also get a ton of helpful advice for improving almost every aspect of your SEO for each page you analyse using our cutting edge tool. And given that you can try Serpwizz for free right now, what are you waiting for?