SEO and marketing tactics constantly evolve, with trends rising and falling in the blink of an eye.
As a result, any company worth its salt is always upgrading and adapting to the ever-changing landscape, and this is exactly why every company should be performing SEO audits.
These are efficient and effective ways of making sure your SEO is up to scratch, and I will dive deeper into what they specifically are here.
Source: multichannelmerchant.com
Before I get ahead of myself though, let’s discuss basic SEO techniques that you should already be using.
For example, repetitive use of keywords. Don’t be afraid to spam keywords related to your business, as boosting your SEO is the most basic way.
The only rule is don’t sacrifice clarity for the sake of multiple keywords, but other than that, there is no reason not to.
Also, be conscious of your backlinks. It is good to have your page links on a lot of other websites, and having some on yours can be beneficial as well.
However, this should be a case of quality over quantity – make sure the links used are reputable and legit as one of these is more likely for Google and other search engines to recommend your site. Shady links or shady websites using your link could even signal to Google to not use your site, which shows how they can do way more harm than good.
Also, having a good quality website is important. This encompasses everything, including good internal linking, good load times, clean and simple structure etc.
Not only does this just lead to a smooth experience for users enticing them to use it more, but once again, it shows that you’re legit, thus acting as a signifier to boost your website’s search ranking.
Some of these are obvious and you are probably already doing them. Still, it can be extremely easy to miss something or forget basics which is why audits are necessary – to make sure you are doing the bare minimum and more.
“What exactly is an SEO audit?” you may ask.
To answer your question, it is a process designed to evaluate your company’s online presence. This is the basic definition and end goal, but there are many different ways to achieve it.
For example, you can do it manually. This involves making a detailed plan, which will include the different parts of the site that you will quantifiably measure.
A plan like this would cover a wide range of things, from simple mistakes such as the ones I mentioned earlier to other things like domain checks.
This is when you confirm there is only one version of your domain with all other incorrect ones leading back to your website.
For example, if your domain is www.sellinghammers.com, you would need to confirm that when people type in just sellinghammers.com or sellinghammers.net, it still directs them to the correct website.
This is only one aspect of SEO auditing – there are many more, and all of them must be done to an extremely high standard.
There are some clear drawbacks, though – such as the fact that it is quite time-consuming and the fact you lack objectivity, which means you may overlook some important shortcomings.
This is why I recommend a 3rd party audit tool that does the in-depth site review for you.
There are some free ones out there. However, I suggest using a paid one to get the most effective audit possible. Serpwizz is the best example of this as they test all parts of websites for a range of criteria – all designed to give you the best competitive advantage.
As I mentioned, they do require payment, but you can sign up for a free trial to get a taste of the services they offer before you fully commit.
Like I said, deferring this to a 3rd party gives you more accuracy and more time, which can be used in a number of ways to further boost your SEO or just your brand as a whole.
Hopefully, this has shown you why you need regular SEO audits, and I guarantee you that you won’t find a 3rd party audit as thorough and offers as much value as Serpwizz.
Visit now for a free trial and further breakdown!
