Ever wanted to find an easy-to-read guide on choosing the best website audit tools?
Well, you’ve come to the right place, and even better, you will know what tools to use that work best for your website.
The demand for good SEO hasn’t changed drastically over the last few years, which is why applying regular website audits on your pages should keep you in competition for good quality traffic on Google.
This is the key question because we need to know what elements we should expect from a website audit tool, but this may depend on your business model to some extent. In general, we want something detailed and a tool that covers all aspects of website analysis.
a website audit should at least cover these five areas:
And above all else, look for a free website audit. Some websites allow users to enter their URL without creating an account simply.
Onto the first point, a website audit tool needs to cover your content. This includes grammar, punctuation, H1 tags, structure, keywords, and more. All websites need to make sure their content is optimized; this makes it SEO friendly.
The design of the website needs to be looked into. The most important part of this is enhancing and maintaining a good user experience. The user needs to work across your website’s headers and access your most important pages with ease. This includes accessing your home and contact pages. These are the two most important pages.
Every audit tool needs to include an SEO section. Otherwise, the tool hasn’t completely done the job. The SEO analysis will check your meta titles+description, which are crucial for Google to show your pages. The SEO analysis will cover more.
If you have a lot of content and haven’t checked your meta titles + description, it is 100% worth it. The last sections involve social media links and security. The website needs to engage and be shared on social media, and the website needs to be safe to use, both for the visitors and owners.
One of the most important parts of the audit process is selecting a tool that analyzes every page of content you have on your website. There five audit tools below are considered to be the main tools available on Google.
Serpwizz was founded in 2020. It’s been gaining a positive reputation on the web, and for good reasons. What’s excellent about Serpwizz is that it’s easy to use and very fast.
Once you land on the home page, you can enter all of your details and get results in less than 37 seconds. The website layout is obvious, and the audit deals with all the issues with on-page SEO. It’s a quick audit tool for all websites. They even offer the audit as a white-label service, which makes it very versatile.
Spyfu, it’s perfect for competitor analysis. You will be able to check your competitor’s keyword rankings. This tool can be handy to carry out good keyword research as it may give you the edge over standard keyword research on Google.
By far, the coolest part of this tool is that it’s super easy to use. Its website design and structure are very easy to read, which is a blessing for the eyes. For any beginners, this could be worth your time.
Another popular audit service. This tool will check every page of your website, large or small. It will detect any duplicate content. It works great for detecting any site issues, including 404 pages, and provides the results in a spreadsheet format.
It’s both informative and accurate.
This is another example of an all-in-one audit service. It covers most of the key areas of a website audit, provides the owner a good foundation to build on, and is easy to use.
There are several more to choose from, but using Google for auditing can also be considered. For example, all websites need to be mobile optimized, so using the Google mobile-friendly test is a good solution.
These five audit tools all have their strengths. Most website audit tools can be quite complex to use, which is why the audit tool Sitechecker could come in handy for beginners.
For experienced SEO users, the other audit tools should be just fine.
If any audit tool concerns, be sure to find tutorials either on blogs or on Youtube. SEMrush is widely documented; you will be able to find a lot of SEMrush content on the web.
For price concerns, you can spend £0 to hundreds. It depends on how much work you want to do on your site. It may help to do a free audit first and see what areas need the most work. From there, you will be able to do a bit of research and select a tool that best suits those needs.
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Sam Edwards is a content writer at Serpwizz. He recently wrote an article on the advantages of an SEO audit. He graduated with a degree in Film Studies in 2019 and loves writing film reviews. For more on Sam, please visit his LinkedIn profile. , where you will be able to read some more awesome articles!