Many SEO managers are almost self-reinforcing. They become SEOs because of the difficulty of explaining what they do and the stage of their business. But when they find themselves explaining SEO, they look like more of an expert than they really are.
This could be a make-or-break type of task if you’re planning to have your client onboard for a Google SEO process. You’ve finally managed to convince your client to sign up, but now they’re freaking out because they’re not sure what SEO is.
And, they’re even more confused because their friends and family are getting better responses than they are, and your client feels like they’re getting left behind.
One of the biggest mistakes business owners make when trying to get more customers is not taking SEO seriously. This article will show you how to explain SEO to a new client.
People often say that if you want to make money, you should use SEO. But that’s often hard to understand for consumers because SEO is confusing and intimidating.
But it shouldn’t be the case.
Most of the search terms that a client is interested in will eventually turn up in the rankings when a search engine looks at the website’s content.
This is why it’s essential to make sure that your site has plenty of great content about your company’s business.
Selecting good and relevant keywords and writing good content can help a site rank higher in the SERPS. Explain to your client how this is important for SEO.
Explaining SEO to a new client is crucial for building and maintaining a reputation. It also has increased importance in today’s internet era, where both search engines and clients are looking at your site for ranking.
Know what SEO is, what the basics are, and how you can apply it to your site. Whether you plan to be a technical SEO expert or simply know what search engine optimization is, you will be able to build a junior social media strategy that will work in your favour.
The purpose of search engine optimization is to make your website more visible in search engines so that people searching for information about your products or services find it.
SEO involves ensuring your keywords are included throughout the website and addressing any issues with your coding that could make it non-searchable.
The key is to write what the client wants and use excellent keywords and ad copy so that when someone searches for your client’s terms, they land on your site.
Here’s how to explain SEO to a new client:
1. Tell your client what the purpose of SEO is. Then, explain to them how it can be used to bring traffic to their website.
2. Understand your customer’s needs. This will help you find ways of helping them become informed and satisfied with your product or service.
3. Correct SEO leads to better organic rankings.
4. The best SEOs make sure that their clients are #1 in the SERPs of the keywords they want to rank for.
You can use SEO to get more traffic to your page. Although SEO has its challenges, online marketing is becoming easier.
The Internet is a public resource. Therefore, SEO makes sense because no one owns it, so your content is accessible by anyone and everyone online.
Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself “a Jackie of all trades” and has her fingers in too many pies.