In reading this page, you have come across the word “metric” about a dozen times. It’s vital to understand what this means in the context of SEO before moving forward.
Metrics are quantifiable measures of a specific piece of information.
There are no ambiguities, it’s granular, and it’s straightforward.
As a result, when metrics are used when building reports, you focus on concrete indicators of success that can be measured accurately.
The results of your SEO strategy can sometimes be more brutal to pinpoint if it’s a complex one. On the other hand, they’re determined entirely by easy-to-measure data points.
Owners of websites today have access to an insane amount of data about the performance of their sites.
In other words, almost all of these data points offer valuable insights. If you know where to look, you can always find answers to questions regarding how a specific strategy is working or how a given page is performing.
This data is too much to use to track your overall performance regularly. The multitude of data available can also make it challenging to narrow down your metrics to a manageable number.
Here are five of the most critical metrics for measuring your SEO campaign’s success if you’re having trouble with this step.
Organic traffic is a crucial indicator of SEO success. As a result, this is all the organic search traffic your site receives.
Taking a closer look at organic traffic instead of overall traffic can be a better way to measure the direct effect of your SEO strategy.
One of the main objectives of any SEO strategy is to increase your visibility on search engines based on keywords relevant to your business and industry. So if you are succeeding, you should see an increase in the number of visitors from search results.
The clickthrough rate, or CTR, indicates the percentage of users who visit your site after seeing one of your pages in search results.
In terms of search results, this metric is one of the best indicators of the effectiveness of your pages at grabbing users’ attention. This also indicates how well your title tags and meta descriptions are written. This is what appears in search results when one of your pages appears – and this is what searchers use to decide whether they want to visit that page.
A “bounce” occurs when a visitor lands on a page on your site and then leaves without going on to another. Your “bounce rate,” then, is how many visitors do this.
When users choose a page from the list of search results, it’s a great indicator of whether the content on your site is what they are expecting.
It tells you that the page they’re landing on doesn’t contain the information they wanted or needed if many of your visitors leave your site and engage with another page instead.
Despite this, if your bounce rate remains low, you know your search page rankings are providing visitors with what they want – and that they are helping you reach your SEO goals.
It is pretty straightforward to calculate this metric. You should monitor how your rankings for essential keywords change as you work towards improving your site’s rankings.
Some of your most essential keywords may require you to do this manually. It’s easy to see what the situation is simply by searching on Google using those keywords.
A ranking analysis tool like SEMrush can provide a more comprehensive picture of your rankings.
Google’s perception of your site’s authority is one of the most important objectives of any SEO strategy. Although assessing this impact based on links earned would be nearly impossible, websites such as Website Authority Checker simplify the process.
Based on the number of backlinks to your site, you’ll be able to calculate your site’s authority based on the domain name you input.
Monitoring this number can help you gauge how your link building strategy is performing and, as a result, how your site’s level of credibility improves.
Search engine optimisation requires you to measure your results. A performance measure measures whether a strategy is working, what results are being achieved, and where you can improve.
Now is the time in case you’re not yet tracking SEO metrics like organic traffic, click-through rates, bounce rates, keywords rankings, domain authority, and backlinks. Search Console and Google Analytics are excellent tools for tracking these metrics.
You may be surprised by the results you uncover if you take the time to determine which metrics matter most to your business goals. If you’re ready to learn more about how your SEO efforts affect your business, decide which metrics matter most.