Amazon search engine optimisation (SEO) involves optimising product listings for Amazon.com searches to help them rank higher. Several simple steps can boost sales, assist shoppers in finding your brand, and improve your product listings.
Amazon sellers can use SEO tactics to:
A search box is located at the top of the Amazon.com homepage, where customers can type a term or phrase. Amazon’s search box makes it easy for shoppers to find products with a drop-down menu. Shoppers can type in general keywords. Customer may refine their search by adding additional words or phrases to narrow their search results.
A seller’s rating is determined by account health, reviews, product price, and other factors. You’ll have a greater chance of selling your products if you rank higher. Find out how sales rank is calculated.
Sponsored Products are cost-per-click (CPC) ads sellers can use to promote individual product listings in Amazon stores. Sponsored Products are available to sellers with Professional seller accounts enrolled in Amazon Brand Registry. Advertisements appear on product detail pages and in search results.
The ads are automatically generated by Amazon and matched to shopping queries. Offering sponsored products allow you to reach high-intent shoppers who are actively looking for similar products to those you’ve listed.
You should think of SEO as a continuous process to engage with Amazon’s 300 million customers. Incorporate SEO into your ecommerce business strategy today. Here are seven components of a product listing you should pay attention to:
Put together a comprehensive list of keywords. Keywords are words and phrases that people search for when looking for something online. Imagine yourself as a customer, and think about the products you provide. Are they going to use specific words or phrases to find products on Amazon?
A shopper’s attention is only on you for a moment. As part of a customer search, Amazon and search engines use the product title (product name) to measure the relevance of detail pages. If you want a customer to click on a title, you can do the following:
Provide detailed information on the features of a product and how it is used in a product description to make it easier for customers to find, evaluate, and purchase the product. Ensure the listing includes specific information about the product not found elsewhere.
When a customer searches, fundamental features (bullet points) also factor into the relevance of a detail page. Keywords will naturally appear in well-written bullet points, but the priority should be to communicate clearly and assist customers in making a buying decision. You can begin a bullet point by stating the feature and then describe its benefits.
Visually evaluating and comparing key features is more accessible with quality images. When customers can see a product from multiple angles, they are more likely to select one search result over another. Customers are inspired to purchase after seeing an appealing product image.
In addition to creating engaging and readable content for a product page, Search Terms are backend keywords that ensure Amazon indexes all keywords relevant to the product. Because these keywords are not visible to shoppers, adding them to product listings further enhances the discoverability of your products.
Conversion rates and sales growth can be affected by product prices. Developing a compelling price point within your niche involves researching the competition and adjusting it.
The following are the essential things about Amazon’s sales performance! Hopefully, they will be helpful!
This Amazon Featured Offer (formerly Buy Box) appears on the product detail page and allows you to add the product to your shopping cart.
If you have a professional seller account, your offers are eligible for the Featured Offers. If you don’t have a Professional account, check your account type and upgrade to one. For more information, see Becoming the Featured Offer.
Several sellers may offer the same product in New condition and qualify for the Featured Offer and the Other Sellers on Amazon box.
Amazon’s SERP, or search engine results page, appears after shoppers have performed a product search on Amazon.com. You can optimise your Amazon product listings to boost product rankings on the SERP. See how search engine optimisation (SEO) can improve your product ranking in the rest of the article.