The Complete Guide on How to Use UGC for Better SEO Performance


UGC stands for user-generated content, which is content that is created by the users. UGC can be anything from photos to videos to reviews and testimonials. It is important for SEO because it helps you rank higher in search engine results pages (SERPs) because it’s a form of social proof that your business has a strong following.

User-Generated Content can be anything from photos to videos to reviews and testimonials. It is important for SEO because it helps you rank higher in search engine results pages (SERPs) because it’s a form of social proof that your business has a strong following.

User-Generated Content: How can it improve SEO?

A brand or its offering is typically referred to as having user-generated content, or UGC, when the user creates and shares content on digital platforms relating to their experiences, ideas, questions and answers, reviews, opinions and feedback about the brand or its offerings. 

Speaking of UGC for SEO, the largest search engine in the world, Google, processes billions of search queries every day. In all of these searches, the user is looking for relevant content or a piece of information. 

The algorithms used by Google are continually improving as they respond to these searches with the most relevant, beneficial, and valuable content. 

These attributes should be incorporated into your website content in order to enhance its value for SEO. There is a problem in that brands’ content usually does not generate much trust, engagement, and reliability among users since it is mostly promotional and not consumer-centric. 

A user-generated piece of content is perceived as authentic, trustworthy, and engaging by the majority of Internet users. An authentic experience by existing customers gives the content a realistic value since the content is driven by authentic real-life experiences. 

Importance of User Generated Content to SEO

Relevant and up-to-date content

For your users to engage with your content, it needs to be fresh, relevant, and unique all the time. However, the creation of continuous content is a time-consuming and expensive endeavour. 

Your website or chosen channel will have high-quality fresh, and authentic content, so you will not have to spend time and resources on content creation. It will become a visitor-friendly brand by reflecting the user’s content well with the brand image. 

The SEO strategists will be able to enhance their performances & returns by having constant access to fresh & relevant content. 

Unlocks Long-Tailed Keyword Possibilities 

The first difference between long-tail keywords and usual keywords is that long-tail keywords are not fully defined keywords but rather search phrases that users put into search engines when they are not aware of the exact keywords. 

Since users typically share content in raw and communicative language, user-generated content is full of long-tail keywords. By targeting these keywords, you are able to increase your traffic, and the best part is that the competition is not as high as it is for short keywords. The benefits of targeting and ranking high for long-tail keywords will thus be enhanced. 

As an example, the long-tail keyword “Red & White Running Shoes For Men” will have less competition than the keyword “Running Shoes.”

Using UGC to filter such long-tail keywords can even help you target these keywords and drive traffic to your website as a result. 

Using this data, you can create an SEO strategy around the types of keywords and search queries users make. 

Authenticity & Trustworthiness

To improve the performance of a website’s search engine optimisation, we mentioned earlier that the most important quality factor is trustworthiness, reliability, and authenticity to give users accurate & valuable information. 

A brand’s social proof is built with authentic and trustworthy user-generated content. UGC has proven to be credible since 9 out of 10 customers trust it when they make online purchases. 

Moreover, 25% of the search results for leading brands are user-generated content links, and websites with user-generated content galleries saw a 90 percent increase in average time spent on their websites and a one-fifth increase in return visitors. 

Utilising UGC for SEO, such as embedding reviews, testimonials, a UGC gallery, and social UGC feeds on your site, will enable you to improve your search engine performance by containing positive content about your brand that allows search engines to identify, evaluate, and reflect your brand on the SERP, resulting in a boost in SEO. 

In addition to increasing search engine traffic, authentic and trustworthy content will also build positive word-of-mouth about the company.

Engage & interact with your visitors 

As a result of user-generated content, engagement levels increase, and brand-user interaction occurs, which increases average dwell time, reducing bounce rate and amplifying SEO benefits. 

Compared with branded content, UGC is more dynamic, vibrant, and diversified, hence attracting and engaging users much more effectively. Content relatability and humanised elements trigger greater engagement among users. 

Furthermore, when users’ content is interacted with by brands, whether it is on a social media platform or website, it creates a sense of reward & value which results in extended engagement. 

Increasing website engagement can also increase the average time spent on the site, a factor that helps reduce one of the major problems associated with high bounce rates for websites, which can affect the search engine rank of a website. SEO and the ability to derive results from search engine queries are largely affected by dwell time. 

Increase social sharing, reach, and engagement

As the main focus for marketers, brands, social managers, etc., in recent years has been social platforms due to their traffic, reach, engagement, and conversion possibilities, social media has become an indispensable part of any SEO strategy.

By incorporating social media into your search engine optimisation strategy, user-generated content boosts your search engine optimisation.

You can build trust, enhance interaction with users, and increase engagement with your social profiles by sharing UGC. A relatable and authentic review or visual post can increase likes, comments, and sharing on social media platforms such as Instagram, Facebook, etc.

By increasing brand awareness, traffic will increase, and brand recognition will expand. Furthermore, social media traffic brings in social signals that boost a website’s SEO performance. Engaging users will also enable the brand to grow its social following, ultimately resulting in better results.

Optimising SEO with user-generated content

Contributing to User-Generated Content 

You must first have user-generated content (UGC) that is relevant and useful to your brand in order to leverage UGC in your SEO strategy. The first step of creating content is to encourage your customers and users to do so. 

There are many ways to do this, but here are a few of the most effective:

  • Social media platforms are a good place to promote your brand and allow users to share their opinions
  • Create, manage, and run contests, giveaways, challenges, etc. across channels to engage users and collect user-generated content
  • On your website, provide a place for customers to share their experiences, reviews, and feedback.
  • Respond to comments, replies, direct messages, etc., that will make users feel valued and encourage continued engagement and user-generated content. 
  • Engage consumers by organising brand-consumer interaction events, event meets gamified real opportunities, etc. and encourage them to share their experiences via social media or reviews.

This will allow your brand to generate a substantial amount of user-generated content, which is well suited for SEO purposes. Using it in your SEO marketing campaigns is the 2nd step you need to take.

Search Engine Optimization with User-Generated Content

It is the challenge of generating UGC for SEO that it will be scattered across a variety of digital avenues like review sites, images, videos, testimonials, etc. 

With a UGC tool like Taggbox, you can make it all relevant and meaningful and distribute it across various channels. Exactly how does Taggbox work? 

Using hashtags, keywords, handles, channels, etc., Taggbox helps you curate user-generated content across social media platforms in one feed.

Moreover, it helps you share your collected data across any number of marketing channels, including websites, social advertisements, digital outdoor advertisements, emails, etc. 

With robust content moderation and customisation features, you can also make user-generated content more interesting, engaging, and search-engine friendly by customising it. 

It is possible to repurpose content for your users and enable real-time content updates to keep the information fresh and relevant for your users. Additionally, with its quick responsiveness, it doesn’t even affect page loading time. 

Thus, it offers an easy way of leveraging user-generated content online for your SEO strategy, allowing for hassle-free setup & management.  

Conclusion: How can I improve my SEO performance

There are many factors that could affect your SEO performance. One of the most important ones is your website’s content.

If you want to improve your SEO performance, make sure that you have a blog on your site. Your blog should be updated regularly with fresh and relevant content. You can also use keywords to improve the visibility of your site in search results pages by using them in the title and URL of the page.

Frequently Asked Questions

What is the most effective SEO tactic?

SEO is an acronym for Search Engine Optimization. The goal of SEO is to improve the ranking of a website on search engines like Google and Bing. There are many tactics that can be used to achieve this goal, but the most effective one is content marketing.

Content marketing is a form of marketing where businesses create and share valuable, relevant, and consistent content with their target audience. It helps to establish trust with the audience and makes them more likely to purchase products or services from you.

How can user-generated content be improved?

User-generated content can be improved in many ways. It can be optimised for better search engine rankings, it can be used to generate revenue, and it can also be used to inspire other users.

User-generated content is a powerful tool that businesses should use to their advantage. It’s not just about generating content but also about optimising it for better search engine rankings and using it as a revenue generator. User-generated content should also serve as an inspiration for other users who are looking for more information on a given topic or niche.

How does user-generated content UGC help a media organisation?

UGC is becoming a key part of media organisations’ strategies. They are using it to supplement their content and to create a community around their brand.

User-generated content has become an important part of how the media industry operates. Media companies are using it to supplement their content and create a community around their brand.

UGC is becoming increasingly important for media companies to use in order to supplement and grow their own content, as well as create a fan base for themselves.