Technical SEO audits are a great way to ensure that your website is optimized for search engines. If you are unfamiliar with technical SEO, you must understand what technical SEO audits mean.
A technical SEO audit aims to find where your site ranks in terms of Google’s search algorithm. This means you must know how well your site performs regarding page load times, speed, and the number of visits per month.
If you want to make sure that your site ranks high on Google’s search results pages (SERPs), then you must do a technical SEO audit once in a while because this will help you identify any issues with your website and give you the information needed to fix them before they become an issue for Google.
Technical SEO is a branch of SEO that deals with optimizations that raise your website’s rating by making it simpler for crawlers to access. For instance, speeding up websites, validating robot.txt files, and ensuring that redirects function properly.
I’d ensure search engines can access, crawl, and rank your website. Websites that comply with search engine webmaster requirements, like Google, are prioritized. According to the fundamental rules, the information on your website should be precise, accessible, and user-friendly.
Your content won’t comply with these requirements if your website loads slowly, has a bad responsive design, or lacks a secure connection. You can improve organic traffic on your website by improving its technical characteristics. This is where technical SEO comes into play.
Technical SEO is important because it helps find the right keywords and search queries. It also helps in determining the value of a keyword. You lose readers and raise your bounce rate for every second it takes for your website to load. No matter how excellent that piece of content is, your website isn’t working properly, and you’re losing valuable traffic.
That’s only one illustration of the importance of technical SEO. Without it, search engines like Google and Bing cannot locate, crawl, and index your website. Your website will not rank if search engines cannot reach it, and you will join the 90.63 percent of websites that receive no organic search traffic from Google. Yikes.
Even if your website can be found, user experience problems like slow page loads and perplexing navigation that might hurt SEO. Search engines may also rank your site lower if it lacks mobile optimizations, duplicate content, or site security.
Most people believe that on-site and off-site optimization make up search engine optimization or SEO. Both involve content, keywords, and links, but technical SEO is frequently disregarded. Many either lack sufficient knowledge or become uneasy when they hear the phrase technical.
We’ll discuss several tools that can be used to assess technical SEO issues throughout this post, as well as the functions of each tool.
The technical SEO tool people use the most is Google Webmaster Tools (GWT). It includes many fantastic capabilities that can be used for technical SEO. It is the capacity to identify 404 problems or pages on your website that do not appear to visitors, which may be its most useful function. It’s critical to identify these mistakes and reroute the 404 to the appropriate page because a problem like this can seriously impair the marketing effectiveness of your website.
It also lets you check whether your website’s sitemap is free of errors. This is crucial since a sitemap full of errors might provide users of the website with a bad user experience. It allows you to detect duplicate page titles and descriptions so that you can fix them on the website to avoid ranking penalties.
Another tool people nearly always use Screaming Frog. Many people have advised you to download this tool if you haven’t already. Why? It thoroughly examines a domain’s numerous facets, which will be extremely helpful to you while you carry out technical SEO.
It mostly aids with on-page SEO, helping to identify duplicate page titles and descriptions, as well as inspect URL structures to identify problems.
As you presumably already know, a quicker page load time can help your website rank higher and, at the very least, make visitors enjoy their time on your site more. With the help of Google’s PageSpeed Insights tool, you can examine the user experience and site speed of a particular page.
Both desktop and mobile devices are used to examine it. It will also demonstrate how to correct problems to speed up the process or enhance user experience.
As of April 2015, Google updated its mobile algorithm to reward websites with responsive or mobile webpages with higher rankings. They released a tool for evaluating mobile friendliness to help you make sure you’ve covered all the bases, and your website won’t suffer rankings losses because of this update. The program will instruct you on correcting the problem if the page you are examining does not meet the criteria.
The Responsinator is like the Google Mobile-Friendly Testing Tool, but there are some differences. Your web page will first appear on all mobile and tablet devices, landscape and portrait.
Among these are iPhones, iPods, Androids, and tablets. Even though it does not give you instructions on how to fix the problem, it does give you a full representation of how your website looks across all devices.
SEO is undoubtedly a strategic process, but its implementation costs relatively little, to begin with. Using these free SEO tools, you can increase your website’s traffic, ranking, and conversion rate. By combining the efforts of all the SEO tools at your disposal, you’ll be one step closer to a successful SEO strategy.
To track your progress, you’ll need a keyword research tool like Ubersuggest and a general tool like Google Analytics. Do SEO tools require a fee? In no way! Many free SEO tools are available, such as Google Analytics, Ubersuggest, and Answer the Public.
Through a customized SEO action plan and performance tracking reports, Simple SEO assists users in understanding SEO, ultimately boosting traffic and revenue to your website.
Yes, you may perform SEO on your own. Anyone can learn how to perform SEO for their business with a little research and experience. Entering your URL here is an easy method to launch SEO, after which you should concentrate your SEO efforts on the suggested action items.
Lydia is Pearl Lemon’s Head of Internal Growth. Outside of Pearl Lemon, you can finder her running, lifting, and hiking.