What are some of the biggest challenges/obstacles you faced when starting out with SEO, and why?
I think initially, the biggest challenge was getting my head around how quickly things changed in the early days and how fast SEO in the last 10 years has evolved. Early on, the sheer volume of ranking factors felt daunting, but when I started in SEO 20 years ago, my trial and error approach quickly taught me what worked and what didn’t!