The Leading SEO Reporting Tools of 2022

Are you trying to keep your SEO activities organised and seeking the most effective reporting tools?

A key performance indicator for SEO should be monitored. You’ll need a powerful tool to produce reports you can give clients and use for evaluation. Competition for organic search is fierce in 2022. Whether an agency employee or internal, you might gain an advantage by using the correct reporting tool.

SEO reporting tools provide the behind-the-scenes information you need to get results quickly. Reporting reveals the strategies that are effective and where your marketing budget should be allocated. Stop wasting money and energy on ineffective strategies. Use your reports to influence and persuade stakeholders.

Finding the most suitable tool for your business might be difficult, with so many options available, but we’ve done the legwork for you. In this article, we shared the top SEO reporting tools in this post so you can quickly and easily build SEO reports.

Finding the Best SEO Reporting Tool

The good news is that there are many SEO reporting tools available. However, this has drawbacks because functionality varies widely, and you must locate the most suitable SEO reporting tools that match your strategies. 

Here are some of our top picks for the top SEO reporting tools.

Raven tools

A specific tool for producing SEO and marketing reports is called Raven Tools. Because you may add your or your client’s branding to the reports, Raven Tools is a favourite among marketers and white-label SEO firms.

Utilising metrics from backlink profiles, Google Analytics and Search Console, site auditor results, and more, Raven Tools makes it simple to put together comprehensive SEO reports. Even your own data sets and metrics can be imported from Google Sheets. You can also include information from social media and advertising campaigns if you manage more than just SEO for your company or clients.


Businesses searching for an all-in-one solution have a wonderful choice in Semrush, a well-known “marketing toolbox.” It contains all the essential SEO tool features, like rank tracking, link building, and keyword research tools. However, it also offers a ton of content, advertising, and market research tools you can use. 

In addition, it includes a simple reporting tool that is included in the price. Users can create aesthetically beautiful and personalised PDF reports through the “My Reports” tool. Using the tool, you may quickly and easily create a report at the last minute by selecting templates or creating original reports from scratch.


Supermetrics isn’t exactly a tool for SEO reporting, but it’s incredibly helpful if you gather data and move it between dashboards and spreadsheets on various platforms. The most crucial tools, including Ahrefs, SEMrush, Google Analytics, and others, are all integrated with Supermetrics through Google Data Studio. 

To quickly and easily create spreadsheets, you can integrate Supermetrics with Excel or Google Sheets. If you’re sourcing data from numerous sources and don’t want the hassle of manually entering the data into Google Data Studio to create a report, Supermetrics is a handy tool to use. It makes life a little simpler and could help you create reports in a fraction of the time.


Mangools isn’t a conventional SEO reporting tool but a user-friendly tool that can improve the effectiveness of certain analytics with your team. Various SEO tools are available on Mangools, including rank tracking, keyword research, SERP analysis, backlink analysis, and SEO metrics and insights.

You can receive daily updates about where your pages are placed in the SERPs from Mangools’ rank tracker. You’ll even receive email notifications of significant ranking changes to your pages. This will enable you to stay current and ensure all your pages achieve the rankings they merit. You can use the Rank Tracker dashboard to quickly and easily share this ranking information with your clients or team.

Google Data Studio

Google Data Studio is the organisation’s entry point for SEO reporting tools. Although some claim it’s a difficult tool to use, it’s a useful tool that can be utilised to produce visually appealing and informative reports. This would make even a complete SEO novice look like a pro.

In addition to working exceptionally well with other Google products like Google Analytics or Search Console, Google Data Studio can extract data from more than 500 different sources. The application can also download reports for manual distribution or schedule reports to be emailed at specific times. The biggest benefit of Google Data Studio is that it is free, which makes it ideal for business owners and start-ups with limited resources.


Users of the analytics application Databox can combine various tools to produce well-organized visual SEO reports. Databox gathers information from your current SEO tools and organises it on “Databoards” that can create SEO reports. 70+ one-click connectors with popular SEO tools like SEMrush, Moz, Google Analytics, Search Console, Ahrefs, and others are preloaded in Databox.

Instead of sending emails or paper reports, Databox lets you construct white-labelled databoxes, effectively completely branded dashboards with reports that can be displayed on your web app on a specific domain. Users can also access an archive of more than 200 pre-built report templates.

SEO Powersuite

A software program called SEO PowerSuite combines rank tracking, link management, backlink analysis, and website auditing features to produce an effective and practical SEO reporting tool. In contrast to most of the tools on our list, SEO PowerSuite is a software package. As a result, you will only need to purchase a license once a year and be able to utilise the package and all of its features without restriction.

SEO PowerSuite is a cost-effective solution that meets all the requirements of large businesses looking to produce regular reports for numerous websites and projects. You can save money by obtaining an annual license for SEO PowerSuite rather than paying a monthly price to have access to enterprise versions of SAAS goods.

SE Ranking

SE Ranking is a robust all-in-one SEO software solution and an SEO reporting tool. It features a fully customised report creation tool that enables you to quickly and easily create professional reports, making it ideal for enterprises of all sizes.

With the help of the tool, you can pick a time frame and drag and drop the modules you wish to use. You can also brand each page with your company logo and branding in the header and footer areas. Any module can have notes added to it. You can manually download and distribute reports instead of having them automatically generated and emailed to you or your clients regularly.


These tools seem so impressive; how can I choose the appropriate one for my company? By answering the questions below, you can determine what you should expect from your SEO reporting tool.

  • Do you require a complete SEO solution?
  • What frequency do you produce reports?
  • Do you wish to create reports with information from your current tools?

You should be able to select the tool that is suitable for your organisation and your objectives by considering these key issues. Also, remember that almost all these tools include free trials. Therefore, try them out and see which one is the simplest to use and has all the features you require.


What is SEO reporting?

SEO reporting monitors the SEO efficiency of your website. It reveals which SEO marketing strategies are effective (e.g., identifying particular keywords for organic search) and suggests areas for improvement.

What are the three types of reporting tools?

There are many reporting tools, including scorecard tools, dashboard software, and data visualisation software.

Why is SEO reporting relevant?

Building a solid digital marketing plan requires effective SEO reporting. Marketers may learn what activities result in consumers and what areas require improvement to give a positive ROI for the business by gathering the appropriate data. In addition, they should be able to filter, analyse, and interpret the information.