Reading an SEO Report

SEO Report Template Making

Many SEO experts, web admins, and business owners employ automated tools and report generators because maintaining your website might feel like a full-time job.

You got your SEO report, but it reads like nonsense? Having trouble making sense of the graphs and numbers? Take a deep breath; with this detailed explanation of your SEO report, we’ve covered you.

What is an SEO report?

A summary of SEO metrics that shows how well your site is doing can be found in an SEO report. Reports frequently include information on overall organic traffic, conversions, backlinks, and the technical state of a website. However, you can alter the report to suit your objectives. 

You may effectively communicate with stakeholders, typically your boss or a client, the effect that your SEO efforts are having on their business by using SEO reports. However, there is a drawback. Many SEO reports cannot provide the reader with much information.

Any marketing manager or business owner should be able to utilize Google Analytics to view statistics for their website. It does not send a monthly report detailing traffic for the previous 30 days and associated conversions. 

Stakeholders should receive more information, but no one wants to read a report over 100 pages long and has every measure imaginable. Many have no meaning in the context they are being used.

At the very least, an SEO report should outline the growth achieved, the actions performed and their effects, and suggestions for future development.

Rules of SEO Reporting

Things you need to note

  • Display development over time.
  • Monthly reports should be produced
  • Maintain a basic reporting template
  • Concentrate on a few key metrics
  • Include a list of your month’s accomplishments.
  • Include a list of the tasks you expect to complete in the following months.
  • Create unique metrics and reports for various clients.

Things you do not need to note

  • Overuse of technical language
  • Set your clients up for disappointment
  • Report on business-irrelevant metrics
  • Ignore problems and detrimental trends
  • Suppose your client is an SEO professional.
  • Presenting too much information will confuse your client.
  • Write detailed justifications

Why Should You Produce a Regular SEO Report?

We all understand critical SEO. It is a channel that is getting more and more support and investment. Business owners, CFOs, and other major stakeholders depend on the channel as a robust marketing platform and expect a return on investment. 

This makes it crucial to regularly distribute SEO reports with updates on your success. However, SEO reports are just as crucial to SEOs themselves and shouldn’t be disregarded.

Your job will become much simpler if you do your SEO reports correctly. You may easily spot trends (both positive and negative), pinpoint areas that need your attention, and get the answers you need quickly. Your reports are far more useful when you choose the metrics to report on.

How to read your SEO report and understand it

For you to read and understand your SEO report, you need to consider the four elements of your SEO report. These are competition metrics, performance metrics, link earrings, and organic keyword performance.

Understanding each of these components will help you make the most of the data at your disposal and benefit your website as you develop new campaigns in the future. We’ve broken down each section of your SEO report below so you can learn how to interpret the information for your website.

Four elements of your SEO report

Competition metrics

The performance of your website compared to other websites vying for the same keywords as competition metrics measures you. The information Google Analytics gathers to place your site about your online competitors and show how well you are performing compared to them is used to create an Organic Search: A competitive Position Map.

A Top Competitors list also includes information on your competitors, including the number of keywords you share with them. They will also tell you the number of keywords for which search engines and the percentage of competitiveness they are finding them.

Performance metrics

The figures showing you how well your site performs are called performance metrics. By looking at these numbers, you can judge whether you are on track to achieve your goals by looking at these numbers.

Google Analytics generated these numbers over a 90-day reporting period. These metrics show not just the amount but also the quality of user interactions with your website. The ultimate objective is for each of these regions to grow.

If your metrics are dropping, this can hint that your current tactics are ineffective and that you need to make some changes. To boost these numbers, put more effort into your efforts or explore other options if you’re not seeing enough progress.

Link Earning

A successful SEO plan must include high-quality links. This final element of the SEO report evaluates how well your website earns links by counting the number of unplanned links that point to it. The more backlinks you have coming from other websites, the more highly your web pages will rank in organic search results.

Your SEO report may include a breakdown of the backlinks your website has obtained over the last 12 months. It’s critical to recognize that not all backlinks are of high quality, which might affect how valuable they are to your website. Avoid spammy links because they can harm the ranking of your site.

Organic Keyword Performance

Evaluating the effectiveness of your organic keywords and gauging their importance to your SEO strategy is crucial and should not be disregarded. You can track how many of your keywords are showing up on which Google search results pages. 

Using the highly helpful Keyword Position Distribution chart included in your SEO report, you can also track how much traffic those keywords are predicted to drive to your website. It is quite useful to monitor which keywords show on the first few pages of Google. This is because it enables you to target these more well-known phrases more intently in the future.

Your top 100 keywords are broken down in depth according to how much traffic they generate for your website. When deciding which keywords to target in upcoming ads, it’s helpful to consider the correlation between the amount of traffic they generate and the Google search result page number.


You have it. A detailed explanation of your SEO report. I hope you feel more comfortable approaching your own. You won’t get it wrong if you keep in mind the primary goal of your reporting, which is to communicate success.

Do not include stats merely for their own sake. Ask clients or other stakeholders how you can make their work easier using the reports you send out regularly.


How do you read SEO reports?

You can see how well your site is optimized by looking at the SEO score, which is presented first. The following components comprise the number of tested factors that passed, the number that has cautions attached to them, and the number that failed. In the list box, any tests that were run with unresolved results will be shown.

What is a reliable SEO report?

Include the emblem of your client or your firm, and make sure it looks sharp and is simple to read. Be accessible in the manner preferred by your audience. Include all the information from the tools you currently use for your SEO activity.

What does SEO score mean?

The SEO Score is a gauge of how well your site’s user interface and technical features support search engine optimization, leading to improved rankings and organic traffic.