What is SEO hosting?
SEO hosting involves the collection of different websites with unique IP addresses. All of these websites will link back to yours, which can improve attraction. This is done to get your website ranked higher on Google.
However, those websites need to be in a similar vein to yours. In terms of the industry and type of work they do. For example, if you are an online bakery and choose to work on your off-page SEO with SEO hosting. The websites that you or your team create should be in the food industry. We need to think about our target audience and what they would expect when they visit all of the websites that link to yours.
This emphasises how effective SEO hosting can be. For example, the problem with guest posting is that the websites that link to your work could have a completely different business model to your work. The work that links to your website could be a small fragment of the website. SEO hosting targets a more specific audience of your industry. We will be referencing off-page SEO throughout the article.
The clever factor of having different IP addresses for your websites is that it tricks Google into thinking all of the websites are different. This is useful because some online users create multiple websites on their own to pursue SEO hosting. Finding a team around you that creates websites may not be easy. Luckily, you can do it from the comfort of your home.
This brings me to my next point and question. Take a look below.
Why value the hosting method?
The end goal of every SEO process is to get the brand ranked higher on Google. However, the path to the goal is different. For example, SEO providers consider factors such as keyword analysis, competitor research and the traditional forms of SEO, including both on-page and off-page optimisation.
SEO hosting aims to deliver the same goal, but it goes about differently. Therefore, perhaps you have tried other forms of SEO in the past, and maybe it’s just not working, or it’s time-consuming.
With SEO hosting, the most important point to remember is that Google ranks websites not only in-depth and quality of content, but it ranks websites that get referenced by other high-quality websites. A Key Term that may spring to mind is guest posts and off-page SEO techniques. Off-page SEO deals with the external workings of your page. This includes backlink strategy etc.
However, it can be hard to monitor the progress of this work. But, when you create high-quality websites that link to yours, you have greater control over your link strategy. Sometimes, links embedded in guest posts can be broken or perhaps the quality of the website is not attracting enough visitors.
I would like to bring up factors that influence SEO, as this is important when we understand why online owners use SEO hosting over the other forms. Take a look below.
The requirements of SEO hosting
After reading the above, do you feel convinced that SEO hosting is the way forward for your brand?
If you want to get the best experience from SEO hosting, then there are few very well known requirements that you should follow. The two points that you can work on right now are:
- Technical features of your website, including size and scale
- Page speed
- Content delivery
- SEO friendly domain names
- Security over the websites
These are the 5 areas that you need to be aware of when you select your provider. Although, page speed is up there with the most important. A better page speed ensures better user service over all of the websites.
Below is an image from an SEO hosting company. We can see that its effectiveness is ranked from 5 different areas.
We can consider the disk space, load time and uptime as the 3 key areas we can think about before using an SEO hosting service.
The final note on SEO hosting
Taking into account all of the information discussed above considering SEO and the purpose of hosting. Is this an area of SEO that you haven’t looked at yet?
If not, it may be worth considering.