By arranging, or optimising, website composition or online marketing strategies, SEO increases organic or unpaid traffic to any website you own – whether it’s personal or business. Search Engine Optimization (SEO) is a technique for improving the ranking of a webpage on a Search Engine Results Page (SERP).
Search engines prioritise getting on the first SERP of any search engine, so the more relevant the content of a website is to the user’s search, the higher it will rank. When optimising a website, several factors are considered that will help it outrank its competitors. The optimisation is divided into two broad categories:
Achieving maximum SEO effectiveness requires optimising these parameters. Among the most important factors are site navigation and voice search compatibility.
SEO tools will save you time and effort on keyword research and data analysis. This tool can help you determine which aspects of your approach work and which areas have the most prospects. They allow you to compare search effectiveness across several languages and locations.
An SEO tool can help you quickly evaluate the performance of multiple websites if you manage several. Business owners who operate many websites manually evaluated a large amount of data in spreadsheets.
However, this quickly becomes overwhelming, resulting in a higher likelihood of false reports. You can save a lot of time and effort by using SEO software.
An SEO manager or professional who understands and knows it well can achieve wonders. As SEO tools act as the backbone of the marketing and product teams in businesses and organisations, they help brands identify the key elements that enable them to generate higher rankings on the web. Increasing organic traffic and quality improves the number of organic users.
In the eyes of the users, being on the top of the search results gives the impression of trust and credibility, which increases conversions and profitability. Traditional marketing strategies like billboard marketing can frustrate and abstract as it has a range of traffic patterns. Still, SEO tools and managing them correctly can help brands and companies quantify and gauge their progress and keep them within budget.
Several free and open-source SEO software solutions are discussed in this article that works seamlessly to track digital presence, gauge conversions, and generate revenue.
With SEMRUSH, businesses and brands can stay ahead of the game of digital presence with an open-source SEO solution. Because of its powerful features, the tool helps to ensure maximum traffic conversion and retention of current clients. With the help of its enhanced features, the software helps brands connect directly with their target audiences.
Enhancing SEO software incorporates the following features:
We’ve rounded up the best free SEO tools you should use if you want to get started with SEO or want to improve your results.
A well-known open-source SEO software, Raven Tools, also offers enhanced features that empower brands completely to achieve their marketing goals and stay competitive in terms of digital presence and providing data to keep the customers engaged. This allows businesses to remain on top of search results, increasing customer traffic and website stickiness.
This open-source software includes the following powerful features:
Using MOZ, businesses can expand geographically and grow their audience. It is a powerful SEO tool. Digital marketing budgets can be tracked so businesses can see how they perform against them. Among the fascinating features are the following:
With its enhanced features, BrightEdge is also a popular SEO software that guides businesses towards growing in the right direction regarding digital presence and conversions to generate more revenue. The software has the following core features:
Businesses can use SimilarWeb SEO software to track the trends in their industry and execute digital marketing strategies in line with them. The tool offers access to analytics data of individual sites, including bounce rates, visit durations, audience interests as well as the behaviour of traffic that could be gauged and exploited.
The core features included in this software are:
Through Screaming Frog, businesses can gather web traffic reports and data from which they can generate relevant content to increase web traffic and website stickiness, increasing conversions and sales. Open-source SEO software such as this includes the following features:
SEO is not as simple as it used to be; with the advancements in technology, search engines can now identify and rank your site faster. Even though SEO is a strategic process, implementing it begins at a relatively low cost. These free SEO tools can help your website rank higher, attract more traffic, and increase conversions. By combining all the SEO tools at your disposal, you will be closer to having a successful SEO strategy.
The answer is no. Google has a team of people who work on their search engine optimisation tools. They are not free to use. You will have to pay for them if you want to use them.
Average SEO costs are $100-$250 an hour for US SEO agencies. SEO costs often range from $2,500 – $10,000 per month for US agencies. The average SEO plan costs $2819 per month (per Ahrefs). Overseas SEO companies may charge $10-$50 an hour.
Google AdWords keyword tool is free to use, but it does not offer many features. It allows you to define keywords and target them on the search results page. You can also set up bid prices, adjust ads position and specify how long the ad should run.
Kemi Olaoshun is a content writer who dabbles in SEO and digital marketing. She considers herself “a Jackie of all trades” and has her fingers in too many pies.