You might be surprised to hear how important SEO audits are and consequently how much you may need to pay for your business to reap the benefits. Just like any other resource the price will depend on where you choose to go for your audit but this guide will take you through everything you need to know before undertaking this step.
Let’s start with the basics about an SEO audit — what is it?
Just like with the other areas of your business, your website requires routine maintenance. An audit refers to a complete assessment of your website from an SEO perspective. It determines the strengths, as well as the weaknesses of your site when it comes to SEO.
Based on the audit, your company will receive a list of recommendations and suggested improvements. If you’re partnering with an SEO agency, these can be implemented for you. However, if opt for an SEO audit tool, your team will need to update your website manually.
SEO audits are an investment and offer immense value to you and your business. With routine SEO audits and updates to your website, your company can benefit in several ways, including:
Size is the most influential factor on the pricing of your SEO audit. A website with more pages requires more time to assess meaning that a site with 100 pages will cost more to audit than a website with 50 pages.
It’s also worth noting that depending on the size of your website, you may need to request a custom quote for your audit.
The experience of your agency also determines SEO audit pricing.
With an experienced agency, your company benefits from numerous perks. You’re partnering with a team that works with SEO every day.
They know the standards and how to meet them. An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their services.
Browse various agency websites, and you’ll quickly notice that they promote different features of their audit. For example, some emphasize the technical audit while others touch on the link audit with their SEO audit services.
The agency’s services also determine the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit.
Agency size can also determine SEO audit costs.
For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 200 team members. Why? A smaller agency has a lower threshold for work — they can only accept so much, so they need to maximize its value.
In comparison, a larger agency can handle a much higher workload. They have enough team members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases.
Like other services, you can expedite SEO audits — but it’ll cost you. Rush services, however, are optional. If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.
Many agencies that offer SEO audits also provide implementation services. Essentially, the agency provides its recommendations to you and then implements changes approved by your team. This service saves your team time, especially if you’re unfamiliar with technical SEO.
It’s obvious to see why SEO audit’s are so important when developing a successful business and maintaining a high quality website for your consumers which is why it is worth the investment. Of course, these costs will vary so you will need to do some research tailored to your company but we promise you, it will be worth it.