Free SEO Tools to Drive Traffic, Clicks, & Sales
Free is awesome. This is particularly true if the “free” thing gives you extra traffic, money, rank, reputation, and sales. The good news is that there are lots of free SEO tools available. However, some of these free tools aren’t worth your time. No worries! In this article, we will discuss the best tools that you can use for SEO.
What Is Search Engine Optimization (SEO)?
Search engine optimisation (SEO) is improving the visibility of a website or app in search engines. SEO is important as it affects how people find your site and what information they see when they do so. Search engines like Google, Bing, and Yahoo rank websites based on their relevancy to a user’s query.
It allows a website to be more accessible and thus get more traffic. SEO also helps to increase brand recognition and credibility. SEO helps to increase the visibility of your web content and hence its traffic, and also improves your brand awareness. Content marketing is now the most important part of a business. It is not just about getting traffic but also having more visitors and converting them into leads.
Using a search engine optimisation tool ensures that your site appears at the top of search engine results. The optimisation process makes your site a Google search console and Google analytics. SEO tools can be used for a variety of purposes, including:
- Keyword Research
- Backlinking
- On-Page SEO Optimization
- Off-Page SEO Optimization
- Technical SEO
Why is SEO important?
SEO tools are critical for search engine optimisation specialists to get content on the right page. They impact the success of a website, as well as its ranking in search engines. A single tool does not fit all types of websites.
You don’t have to spend hours researching keywords and analysing data using SEO tools. You can adjust your strategy according to what works using these tools. Besides comparing you with your competitors, good SEO tools will also suggest opportunities for you. Measurement of search performance can be done based on country, region, and language.
Our Top SEO Tool List
The following are the top five SEO tools on the market for 2021. The scenarios where SEO tools could benefit you have been included for all tools. They are not ranked and arranged in any order.
1. Spyfu
Among the features of Spyfu are SEO research, PPC research, keyword research, SERP checker, and domain overviews. The Spyfu Kombat feature is also very popular. It is easy to learn Kombat and nearly foolproof, according to Sidra Condron’s blog Kombat Overview.
The Spyfu Kombat software is particularly useful when doing keyword research. You might suggest new content using their competitors’ keyword rankings as a basis for keyword ideas. To use Spyfu Kombat, just enter your client’s domain and compare it to the domain of their competitor.
By doing this, you can discover which keywords your client isn’t ranking for but their competitors are. This information can be used to create new content targeted at better-performing keywords for your client.
2. SEMRush
All the tools you need to optimise your marketing process are included in the SEMRush suite. In addition to SEO, advertising, social media, content, and competitive analysis, it involves competitive research as well.
Your clients can benefit from backlink audits generated by SEMRush. It allows you to compare your client’s backlinks with their competitors’ backlinks on up to five domains and create comprehensive backlink reports. It can also help you clean up your clients’ link profiles and discover backlink opportunities for them.
3. MOZ Pro
MOZ Pro’s website promises to provide “the proven, all-in-one SEO toolset” to meet your specific requirements. In addition to site and rank tracking audits, Moz Pro includes site crawls, backlink analysis, and keyword research.
Each MOZ Pro subscription includes MozBar (a search engine optimisation toolbar for Chrome), keyword tracking on multiple search engines, SEO insights, and 24-hour online support.
Try MOZ Pro when solving your clients’ common technical SEO problems. MOZ Pro will allow you to find those technical SEO issues and teach you how to fix them when you create a site crawl and audit. Broken redirects and missing title tags, for example, are monitored by MOZ Pro. Additionally, it will help you prioritise the issues so that you can focus on those that need immediate attention.
4. Ahrefs
As described on Ahrefs‘ website, this tool analyses your competitors, studies your customer searches, analyses your industry’s top-performing content, and tracks your rankings.
Besides offering free learning materials, Ahrefs offers free trial access that anyone can take advantage of without paying $7.00. If you decide Ahrefs is the right tool, you can sign up for a free 7-day trial.
If you are planning a new blog for your company, but you have no idea what to write about that will be successful, what would you do? Ahref’s content explorer will help you discover the top content in your industry based on competitive research so that you can focus on content that will outperform your competition.
5. Google Keyword Planner
You can quickly build a solid keyword list for your PPC campaign using Google Keyword Planner. It can be agreed that Google Ads is one of the most effective tools for PPC and SEO, but for the sake of this article, we will focus on Google Keyword Planner.
With the Google Ads Keyword Tool, you can find new keywords and ad groups, measure their performance, and even combine keyword lists.
There are four options available when using this tool. You can generate new keywords by typing a phrase, a website, or a category. A new keyword combination can also be created by combining two separate keyword lists. In addition, it provides historical search volume data, as well as trending data. Your keyword lists can also be projected based on average bids and your budget, giving you an idea of how they will perform.
Conclusion
To choose the best SEO Review Tool for your company from the many available options, you only need to know which tool is best for you. Tools such as SEO Tools can assist you in generating insights that otherwise would take a long time to discover. Your efforts will pay off when you see results.
A few free SEO tools, free trials, and free versions can help you implement SEO-optimized content, rewrite your product description, and adjust your marketing strategy to achieve excellent SEO performance and high ranking in Google trends.
FAQ
Can advert impact your SEO negatively?
Adverts can have a negative impact on your SEO.
What are keywords in SEO for beginners?
Regarding search engine optimisation, the most important factor is keywords. Keywords are the basic building blocks of internet search engines like Google and Bing. Different websites use them, but they all have one thing in common: they need to be found on the web.
Is there a free keyword tool??
There is a free keyword tool called “Google Keyword Tool”. It allows you to search for keywords and see the results. However, it doesn’t do much more than that.
