To state the obvious the COVID-19 crisis has profoundly affected the digital industry and in many, different ways. Some of the effects are bound to last, some will abate as we return to a way of life and doing business resembling what we were used to before the outbreak. Most prosaically, there are a number of verticals that benefited and consequently grew overproportional as a consequence of large population groups living under lockdown conditions over a prolonged period of time. Retail, streaming and gambling providers are just a few of a large group of profitiers. Among these retail is most likely to retain some of the temporary market share gains post pandemic. At the same time, the tourism industry in particular online travel and accommodation platforms continue to struggle for survival. For them this is a time of reckoning, since some industry consolidation is to be expected. Those brands that manage to get out at the end of the crisis can look forward to unprecedented growth, with fewer competitors then previously. It is apparent that the bottled-up consumer needs, unsatisfied for a prolonged period of time are virtually certain to cause a huge spike in travel, as soon as it is deemed safe enough. Which is why wise, long term thinking website operators take advantage of the current lull time to prepare their online platforms for what’s to come. This is the perfect opportunity to dive deep into on- and off-page SEO signals, drop legacy issues, clean-up backlink profiles and make the website as fast and robust as possible. Now is the perfect timing for technical SEO audits.