Top 5 Best SEO Tools of 2022 for Digital Marketing

Best SEO Tools of 2022

SEO tools are used by search engine optimisation specialists to get content in the right place. They impact a website’s success and rank better in search engines. There is no one-size-fits-all tool for all kinds of websites. So, you must decide which tool suits your needs best.

This article will discuss the Top 5 Best SEO Tools you can use to improve your digital marketing for your business or company.

Why Use SEO Tools?

SEO tools save you from spending hours researching keywords and analysing data. Using these tools, you can understand which parts of your strategy work and adjust them accordingly. A good SEO tool will also provide a report on how you compare to your competitors and where you have the biggest opportunities. It is possible to measure search performance by country, region, and language.

It gets better. Managing multiple online businesses allows you to assess the performance of multiple websites using SEO tools. Many entrepreneurs end up compiling data from multiple websites into spreadsheets and analysing it by hand. When this becomes overwhelming, inaccurate reports are more likely to occur. It is possible to generate accurate reports with SEO software at the touch of a button, saving you time and effort.

A search engine optimisation tool can assist you in optimising your site so that it appears at the top of search engine results. Through the optimisation process, your site is made Google search console friendly. Among the many uses of SEO tools are:

  1. Keyword Research
  2. Backlinking
  3. On-Page SEO Optimization
  4. Off-Page SEO Optimization
  5. Technical SEO

The Top 5 Best SEO Tools

Optimising your website for search engines can be challenging when you’re just starting. We have compiled a list of the best SEO tools. You don’t have to try all these tools; just choose one that works best.

1. Spyfu

With Spyfu, you can find out about SEO research, PPC research, keyword research, SERP checker, and domain overviews. Another very popular feature is Spyfu Kombat. According to Sidra Condron’s blog Kombat Overview, Kombat is easy to learn and nearly foolproof.

How to best use Spyfu

When doing keyword research, Spyfu Kombat can be particularly helpful. To generate keyword ideas for new content, you might ask a client what keywords their competitors are ranking for. You simply need to input the domain of your client and compare it with the domain of their competitor using Spyfu Kombat.

In this way, you can find out which keywords your client is not ranking for that their competitors are, both organically and rapidly. Using this information, your client can create new content targeting better-performing keywords.

2. SEMRush

The SEMRush suite includes everything you need to optimise your marketing process. It includes SEO, advertising, social media, content, and competitive research.

How to best use SEMRush

SEMRush is the best tool for generating backlink audits for your clients. This tool lets you compare your client’s backlinks to up to 5 domains and generate comprehensive backlink reports from their competitors. The tool can also help you discover backlink opportunities for your clients and clean up their link profiles.

3. MOZ Pro

MOZ Pros website is “the proven, all-in-one SEO toolset” that provides SEO solutions to meet your specific needs. The features of Moz Pro include site audits, rank tracking audits, site crawls, backlink analysis, keyword research, and more.

Upon signing up for MOZ Pro, every account gets access to MozBar (SEO toolbar for Chrome), keyword tracking on multiple search engines, SEO insights, one-on-one walkthroughs, and 24-hour online support.

How to best use MOZ Pro

Give MOZ Pro a try when fixing your clients’ common technical SEO issues. When you use MOZ Pro for creating a site crawl and audit, you will be able to find those technical SEO issues and also learn how to fix them. MOZ Pro, for example, monitors broken redirects and missing title tags. Lastly, it will help you prioritise the issues so that you can focus on those that require immediate attention.

4. Ahrefs

Ahrefs‘ website describes this tool as an “all-in-one SEO toolset” that analyses your competitors, studies your customers’ searches, analyses your industry’s top-performing content, and tracks your ranking.

It is important to mention that Ahrefs offers free learning materials that anyone can access without spending the $7.00 trial fee. You can sign up for the free 7-day trial once you decide Ahrefs is the best tool.

How to best use Ahrefs

Suppose you are preparing for your company’s new blog but don’t know what to write about that will be successful. You can discover the top content in your industry with Ahref’s content explorer by pulling competitive research to find the content you should focus on that will outperform your competitors.

5. Google Keyword Planner

Building a robust keyword list with the free tool Google Keyword Planner tool is an excellent way to kick-start your PPC campaign. We can all agree that Google Ads is the best tool for PPC and SEO, but for the sake of this blog, we will focus on Google Keyword Planner.

Using the Google Ads Keyword Tool, you can search for keyword and ad group ideas, measure keyword performance, and even combine keyword lists to create new keywords.

How to best use Google Keyword Planner

When using this tool, you will have four options to choose from. To generate new keywords, you could type a phrase, a website, or a category. You can combine two separate keyword lists to create new combinations. It provides historical search volume data, as well as trending data. It can also project the performance of your keyword lists based on the average bid and your budget, giving you a click and cost forecast.


It just takes knowing which SEO Review Tool is best for your company to choose from the many available tools on the market. By using SEO Tools, you can generate insights that would otherwise take a great deal of time. To see results, you’ll need to put in a lot of effort. You can achieve great SEO performance and high rank in Google trends by producing SEO-optimized content, rewriting your product descriptions, and adjusting your marketing strategy accordingly using several free SEO tools, free trials, and free versions you can find.


Which SEO tool has the most accurate keyword search volume?

The best SEO tool for keyword search volume is Google’s Keyword Planner. It has the most accurate keyword search volume data.

Can you use Google Analytics for competitors' websites?

Google Analytics is a powerful tool for measuring website performance. It can be used for competitors’ websites and other digital properties.

How do I find my SEO keyword competitors?

A good way to find your competitors is to look at their websites. Search engines are getting better at detecting and comparing keywords with your keywords.