The Beginner's Guide to SEO

Search Engine Optimization Tools

When it comes to SEO, there are several things that you should know. You might know some of them already, but you still have many questions about the topic. SEO is a complex and ever-changing field, but even a little knowledge can make a big difference. There are also numerous free SEO guides on the web, including this one!

What Are SEO Tools?

A SEO tool enables you to analyse the health and success of your website as well as provide data and alerts about it. Identifying opportunities and weaknesses can help you rank better in the SERPs and earn visibility. Several SEO tools are available to help you with the following:

  • Analytics.
  • Keyword Research.
  • Links.
  • Local SEO.
  • Mobile SEO.
  • On-page SEO.
  • Research.
  • Rank Checking.
  • Site Speed.
  • WordPress SEO.

To make the most of SEO tools, you must understand how to use them. Some toolsets can even help you in more areas than we just mentioned, giving you a more comprehensive overview of your SEO.

Why Use SEO Tools?

Keyword research and data analysis are made easier with SEO tools. These tools can help you determine what parts of your strategy are working and which need to be tweaked. A good SEO tool will also tell you how you compare to your competitors and where your biggest opportunities lie. Besides that, they can measure search performance by country, region, or language.

It gets better. If you manage more than one website, SEO tools allow you to evaluate each one’s performance instantly. Entrepreneurs with multiple websites put much information in spreadsheets and analyse it manually. However, that quickly becomes overwhelming and increases the risk of inaccurate reports. The good news is that you can save hours of effort by using SEO software and generate accurate reports with just a few clicks.

Best Search Engine Optimization (SEO) Tools

The best search engine optimisation (SEO) tools can crawl and index websites. This means that they can find out what keywords are being used by a site and then use these keywords to build up a list of potential customers. In this article, we will give you the 5 Best SEO Tools you can  use as a beginner entrepreneur:

1. Google Search Console: Top SEO Tool

Google Search Console is a free tool that helps you understand your search rankings and the competition and finds the best keywords for your website. With Google Search Console, anyone with a website can monitor and report on their website’s position on Google SERP. To submit your sitemap for indexing, you must confirm your website with a code or through Google Analytics.

Even though you do not require a Google Search Console account to appear in Google’s search results, you can manage what gets indexed and how your website is displayed through this account. Using Google Search Console, you can get an idea of how Google and its users view your website and optimise it to perform better in Google search results. This tool is especially useful for new websites as it allows site owners to submit web pages for indexing by search engines.

2. SEMRush: Marketing SEO Tools

SEMRush is a marketing automation tool that helps generate content ideas and promote them through social media. It allows you to assess your rankings easily and identify changes and opportunities for ranking improvements.

With this SEO tool, you can easily compare your website to your competitors by using the Domain Vs Domain analysis. Using keyword and domain comparisons will help you better understand your website’s search data, traffic, or competitors. Check your website’s performance with On-Page SEO Checker and get recommendations on how to improve it.

3. KWFinder: SEO Keyword Tool

KWFinder is a powerful tool that helps you find the right keywords for your website. The software allows you to define the keywords and then search them automatically. Using their Rank Tracker tool, you can easily track your improvement. It also allows you to define and check your rankings in Google, Bing, Yahoo, Yandex and other search engines.

You can find long-tail keywords that are less competitive using an SEO keyword tool like KWFinder. These SEO tools help experts find the best keywords and analyse backlinks and SERPs (Search Engine Results Pages). You’ll receive tons of keyword suggestions to help your site rank even higher.

4. Moz Pro: SEO Software

Moz Pro is a full-service SEO software company used by most online marketers. It helps them generate content ideas and ensures they do not waste time on resources they don’t need.

Experts consistently cite Moz Pro as one of the best SEO tools. Many experts raved about Moz’s ability to keep up with Google’s regular algorithm updates. Many others appreciated Moz’s chat portal, which allowed them to get insightful answers to every question. A full-service powerhouse, Moz offers keyword recommendations and site crawls.

Your website can be analysed to find out how it is performing and how to improve it. You can also download a free MozBar toolbar to view your website’s metrics when browsing any page. You should also consider attending MozCon, their annual conference, if you’re interested in SEO.

5. Ubersuggest: Keyword Tracking Tool

Ubersuggest is a keyword tracking tool that helps you to find relevant keywords for your content. It will help you find the most relevant keywords from the data and display them on your website.

The Ubersuggest keyword finder tool lets you find keywords and their search intent by showing you the top-ranking SERPs. With hundreds of suggestions from this free great keyword tool, you’ll be able to find the right keywords for your website. Ubersuggest includes metrics such as keyword volume, competition, CPC, and seasonal trends in its reports. This tool is great for both organic SEO and paid PPC, helping you determine whether  a keyword is worth targeting.


Undoubtedly, the best SEO tools on this list are gold. Using them lets you get insights that would otherwise take ages to generate. To get the results you want, you’ll have to work hard. To do this, you’ll need to create SEO-optimised content, rewrite all your product descriptions, and make adjustments based on what you’ve learned from these SEO tools.

Most of these tools offer free features or trials if you are on a budget. Try them out and find out what you need to improve to rank higher in SERPs. Take advantage of the tool’s suggestions to skyrocket your growth. It is up to you to achieve success.


Is SEO good for beginners?

SEO is an important part of the digital marketing strategy. However, it can be a difficult subject to understand. If you are a beginner in SEO and you want to understand what SEO is and how to use it, you can read articles such as the one above to help you.

How much should a beginner SEO cost?

US SEO agencies charge an average of $100 -$250 per hour. The average monthly SEO cost for US agencies is $2,500 – $10,000. Overseas SEO companies may charge $10-$50 per hour.

How do I make my website content searchable?

To make websites more accessible and easier to use, some companies have started using AI algorithms that search through their sites for keywords so that users can find what they are looking for faster and more easily. These AI writers can create relevant, fresh and informative content without any human input‌. They can even analyse a company’s website content.