ASO vs SEO: What They Mean and How They Are Used
ASO vs SEO: What They Mean and How They Are Used ASO vs SEO: Definition There is a lot of confusion surrounding the terms “organic search engine optimisation” and “search engine optimisation.” The two terms are often used interchangeably, but there is a key distinction to make. ASO (Organic search engine optimisation) is focused on […]
Image SEO Best Practices to Make Your Content More Discoverable
Image SEO Best Practices to Make Your Content More Discoverable What is Image SEO? What is image SEO? It’s the process of improving the visibility and ranking of images on a website. This article will outline what image SEO is, discuss its benefits, and provide tips on how businesses can start implementing it today. 12 […]
All You Need To Know About Wikipedia and Backlink!
All You Need To Know About Wikipedia and Backlink! For Wikipedia to earn backlinks, it needs web admins and SEO professionals to recommend its articles to its clients and followers. A backlink is when one website links back to another website. When a webmaster or local SEO expert recommends an article from Wikipedia to their […]
What Is Lead Generation in Digital Marketing?
What Is Lead Generation in Digital Marketing? Digital marketing lead generation is a process that helps businesses identify and nurture potential customers through online channels. By generating leads through online methods, businesses can target and more efficiently communicate with their target audience. Digital marketing lead generation can be broken down into three main categories: website […]
What is a URL slug, and How to Optimise it?
What is a URL slug, and How to Optimise it? A URL slug is a unique word or phrase that identifies a specific page on the web. A URL slug can be used to help you remember and find specific pages on the web. For example, the URL slug for the home page of CNN.com […]
SEO Guidelines for Successful Event Marketing
SEO Guidelines for Successful Event Marketing SEO and event marketing are two of the most important skills for any business. SEO is short for “search engine optimisation”, making your website as visible as possible to Google and other search engines. This means ensuring your website links back to relevant pages on your site, has good […]
Lead Generation Funnels: Everything You Need To Know
Lead Generation Funnels: Everything You Need To Know A lead generation funnel can be defined as a process used to generate leads from potential customers. It starts with the identification of the target market, followed by the development of a marketing strategy and then the execution of that strategy. Finally, it’s important to track the […]
Where To See Your Wix SEO Performance?
Where To See Your Wix SEO Performance? What is SEO? Search Engine Optimisation is a process that helps increase the visibility of a website or a blog on search engines. This process is done by optimising the site for specific keywords, leading to more traffic, better rankings, and higher conversion rates. SEO is often misunderstood […]
How to Automate Lead Generation
How to Automate Lead Generation What is Lead Generation Automation? Lead Generation Automation is a software tool that helps marketers and sales teams to generate leads. The software automatically sends emails to the right person at the right time per their preferences. Lead generation automation is an automated lead generation platform that allows marketers and […]
What is an SEO Manager?
What is an SEO Manager? Any company or organisation that wants to be seen by today’s consumers must engage in digital marketing. Regarding job options, it offers a vast array of opportunities encompassing a wide range of skill sets. An SEO specialist is one of the most in-demand professions in digital marketing. Any business that […]