How to Analyse Mobile Site Performance SEO
The term mobile page speed simply refers to how your mobile page loads.
There are two types of mobile devices here: phones and tablets. The majority of site speed testing tools default to the desktop version. The experience of the mobile version is what you are concerned about, not the desktop version.
The importance of checking mobile speed
Mobile devices accounted for 54.25 percent of web traffic in 2021. As of now, Google’s search results will be indexed mobile-first. Therefore, the mobile version of your site will be judged instead of the desktop version.
Your mobile site may suffer poor optimisation if you do not maintain it properly. Through these speed optimisation techniques, you may be able to further improve your site’s mobile and desktop versions by paying close attention to your site’s health.
If your page takes only two seconds to load, your bounce rate is around 9.6%. If your page takes seven seconds to load, it increases 32.3%. The bounce rate continues to rise as the time to load increases.
Mobile Speed Testing Tools For Free
Google Lighthouse is the most accessible tool for testing a site’s mobile speed. An audit of a page’s performance can be conducted using Google Lighthouse, a free tool from Google.
Among the many recommendations, Lighthouse can do SEO. For now, we are only concerned about mobile site speed.
If Mobile isn’t already selected, check the list of devices. Create the report.
After Lighthouse analyses your website, you will be provided with an overall score for selected categories. Every category is provided with a score. You can view your results under the metrics tab. Digital.com scored a 97 out of 100 and has an excellent performance based on results.
The performance of your website may be more comparable to Whataburger’s 39. The user receives an interactive experience on their mobile site in 11.8 seconds. Due to their “slower” mobile experience, they experience a higher number of bounces.
What can be done about this? You can see “Opportunities” below your scorecard. If you click on them, you will have a list of changes you can make to improve your site’s performance. Most of these images are relatively large. Reducing these to the next-generation format or lowering the quality of an image may make mobile viewing more enjoyable.
The smaller screen size may not make lower resolution images look bad on mobile. You should chat with your web developer to determine how to optimise your website for mobile.
Another Google-provided tool is “Think with Google.” This tool offers you a quarterly trend, recommendations to improve loading speed, a comparison between your website and your competitors, and an evaluation of the return on investment for improving your website’s loading speed. Don’t forget to download the full report for your site as well.
You can use various tools to make sure your WordPress site is mobile-friendly if you happen to be using WordPress as your content management system.
Consider these paid tools to speed up your mobile device
It is more than enough to use Lighthouse and Think with Google for many of your changes.
Invest in a tool such as Mobile SEO Page Analyzer from Pure Oxygen Labs to analyse any changes made to your mobile site. With its SEO tool, you can ensure that your mobile pages include canonical tags, headings, and other features that reflect the responsive design.
Both SEMRush and Ahrefs provide mobile crawler-based site auditing through their SEO tools. Even though these won’t report on page speed, many of the elements they report on are site speed optimisations.
You can detect any broken elements on a responsive design by crawling the mobile version of your site. Before using these services, make sure the crawling settings have been updated.
Although purchasing a paid tool for mobile speed may seem unwise, it is highly advantageous if you have the budget. They focus on auditing your changes to improve your page speed. These tools help ensure you don’t break any of the components in a responsive site because there are many moving parts.
Conclusion
That’s all! We hope this information has been helpful to you in analysing mobile site performance.
FAQs
What Are the Characteristics of a Good Mobile Page Speed?
“2 seconds is the threshold for an e-commerce website to be accepted,” said Developer Programs’ tech lead in a Webmaster video. For Google, the desired threshold for a website in 2010 was under half a second.
It is assumed that Google’s new targets are even faster than before, although the company has not commented on mobile site speed lately.
You should refer to the average time to Google’s position in milliseconds. According to a study by Backlinko, over 1 million websites were studied. “On average, the first page of Google loads in 1.65 seconds,” according to Brain Dean. Despite our findings, site speed did not impact Google rankings.
Optimising mobile page speed: What to do first
It is best to start with a Google Lighthouse report, followed by a Think with Google crawl of your domain. Analyse your site speed score and determine what improvements you may be able to make.
Rerun the diagnostic after addressing the listed elements. Assess the results. Observe how your analytics dashboard shows the changes if it was a significant improvement.
