What are some of the biggest challenges/obstacles you faced when starting out with SEO, and why?
I think SEO can be really overwhelming to start with; it feels like people are speaking another language and it’s daunting to find yourself in conversations like that where you’re barely keeping up with people describing the problem – nevermind knowing the
solutions. Time and time again this is one of the biggest obstacles I now see with juniors too; feeling a bit lost on where to start and being too afraid to ask the experts to slow down and explain it.